Nrthrn Baby is a North East based music and culture agency that primarily works with artists from underepresented backgrounds. The agency specialises in talent management, marketing, PR and events.
As a result of participating on the North East Create Growth Programme, founder Nicola refined the brand’s positioning strategy. This led to a stronger commercial offering and structured brand packages. This led to gaining clients such as Red Bull, Newcastle Red Bulls, Warm Street, Wingstop & Chartwells.
Support Received:
£15k Investment from the Culture and Creative Investment Programme, after completing the North East Create Growth Programme
Nrthrn Baby exhibited at the Create Growth Programme Summit in Leeds in March 2026.
Funding Impact:
Created 2 new roles, with increasing staff hours.
Expanded programme and delivery pipeline – growing the agency’s ability to deliver consistently.
