Meg Fletcher is a fashion and textile artist based in Northumberland, whose work blends fine art, fashion, and local craftsmanship to tell the story of her creative roots in the North East.
Through multi-disciplinary projects, her brand brings together fashion, visual art, and collaboration, all while challenging industry norms and championing creativity outside of London’s traditional fashion sphere.
Support Received:
- Participant in the North East Create Growth Programme (CGP)
- Showcased her work at the North East Creative UK Regional Summit, presenting to investors and stakeholders
- Received one-to-one mentoring to support brand development and business planning
Impact of Support:
- Developing a clear and compelling brand identity rooted in place, purpose, and craft
- Gaining confidence and skills to pitch her business and prepare for investment
- Shifting from a purely artistic practice to a coherent, income-generating business model
- Mentorship providing tailored advice across critical areas including:
- Creative brand vision vs. commercial mission
- Product range planning and pricing strategies
- Target customer exploration and route-to-market options
- Sourcing and production decisions, including fabric qualities and colour palette development
Founder’s Perspective:
"As a newbie to running a business, the start-to-end process has been really useful. Alongside the one-to-one mentorship, I’ve developed my business plan, learned how to pitch my business, and prepared myself for investment."