A Newcastle-based ethical furniture and interior design company known for sustainable, bold British design. Deadgood were named Product Design Company of the Year at the FX Design Awards 2024. Their clients have included Google, PWC, Adobe, and the BBC.
Funding Received:
- Loan investment through Creative UK’s Culture and Creative Investment Programme (CCIP) Additional support from Innovate UK’s Creative Catalyst grant for AI-driven customisation.
Impact of Funding:
- Expanding product innovation with new collections and AI-driven customisation.
- Scaling operations to meet growing demand for rugs and furniture.
- Investing in 3D modelling solutions and enhanced marketing, including trade show launches.
Founder’s Perspective:
" At Deadgood, our vision is to continue building an internationally recognised design brand, known for championing bold British creativity and rooted in collaboration and purpose. We are delighted that Creative UK is on board for the next stage of our evolution as we continue challenging the perception of what a commercial furniture brand should look like, all the while developing simple products for modern interiors..” - Elliot Brook, Founder & Director, Deadgood
